Under Armour has just made a big splash in the basketball world as they have announced the signing of Joel Embiid to a five-year endorsement deal.

The deal between “The Process” and Under Armour will include custom footwear, charitable initiatives in Philadelphia and Cameroon, along with his own footwear and apparel line in the near future. Joel had this to say about signing with UA:

“This is about more than just shoes. This is about more than just basketball. Today, I’m joining the Under Armour family, but I’m not trying to sell you sneakers right now.”

Read Joel Embiid’s words on what it means signing to Under Armour by clicking here.