The evolution of the game of basketball has also allowed for an evolution of the sneaker game. As the basketball leans farther towards pop culture it opens the door between style and the sneaker culture and professional basketball. With basketball actually dominating the holidays in the latter part of the year, Christmas has become a big work day for NBA workers. Custom jerseys only to be worn on the special day and even signature kicks that are worn only once a year for the Christmas games that occur. Over the past couple years, we have had certain signature athletes playing on Christmas day leading to them releasing their signature sneaks which always promise to be fire.