Foot Locker will be teaming up with PENSOLE Footwear Design and Academy to give the opportunity of a lifetime to a select group of students looking to showcase their talents in the footwear industry.
PENSOLE teaches a “learn by doing” curriculum that teaches students the entire footwear design process: inspiration, concept-development, design process, problem solving, materials, business, networking, and branding.
Foot Locker’s first “Fueling The Future of Footwear” course will be taking place from July 13 to 31st and aims to deliver the freshest, athletic-inspired footwear. PENSOLE and Foot Locker will work together in this project to create six teams with skills including design, engineering/materials, and business to create a new collection for ASICS Tiger.
“Delivering fresh, new athletic footwear innovation to our customers is at the core of everything we do at Foot Locker,” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “We are thrilled about our partnership with PENSOLE, and having ASICS on board will certainly make the first competition a memorable one, as we invest in the next generation of trendsetters and fashion-forward thinkers.”
The winners of the competition will be chosen by executives from Foot Locker, ASICS and PENSOLE founder D’Wayne Edwards.
“The future of the footwear industry is reliant upon hands-on learning, and the training of tomorrow’s design and business leaders,” said PENSOLE founder d’Wayne edwards. “with the partnership of foot locker, pensole makes it possible for those students to hone their craft and prepare themselves for the professional careers.”
ASICS is also excited to be part of this project.
“ASICS is excited to be an integral part of this fantastic new collaboration focused on the future of footwear design,” said Shannon Scott, senior director of brand marketing for ASICS America Corporation. “We can’t wait to see the creativity and fresh interpretation the students bring to this first project.”
You can apply to be in the program at footlocker.com/pensole and submit your application no later than May 24th. Visit their site for more information.