A Standard

There may not be an adidas Originals store in your town but chances are that you have a Foot Locker in your local mall. With this in mind adidas is looking to bring a unique shopping experience you way thanks to a new in store program called ‘The A Standard’. In a nutshell it serves as a “shop in shop” environment that will house the best in lifestyle and sport products that adidas has to offer. The display features interactive technology and a dynamic touch screen which will serve as a product specialist of sorts to help you learn more about the products on hand. The set up is currently on hand at 28 locations in cities including New York, Portland, Miami, Houston and Los Angeles. Find out more about the program here.

Source Foot Locker


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