It has been announced that DV Shoe Company and Diamond Supply Co will come together and create a new custom footwear line. Tim Gavin, Podium VP, said “Working with Diamond was a natural fit for DVS. “We’ve done so many successful collaborations with Diamond over the years,” says Gavin. “Moving into a licensing agreement with them was an easy transition and working with Nick as well as Jeron on a creative level like this is going to be really fun and interesting!”

Based on the deal memo, DVS will be responsible for the design, production, sales, and distribution of Diamond Supply Co’s footwear; and Diamond will assist with the creative direction and marketing of the product.

The fruits of this relationship should start to appear in Spring 2011 with line launching in Fall 2011.