Like many things in life, sometimes it’s the little things that garner the most attention. It’s all in the details, and CLOT got it right in their latest collaboration with Nike in the CLOT x Nike Lunar Force 1.
We all expected to see a normal Nike box housing this pair of Nike Lunar Force 1’s. We could not have been anymore wrong. Going all out, CLOT decided to give its collab with Nike some special packaging for the people who were able to pick up a pair directly from the CLOT Hong Kong shop. The box of the shoe looks like an actual book, a school yearbook to be more specific. The box/book also has a personal message from CLOT founders Edison Chen and Kevin Poon. Aside from the book looking box, the shoes will also come equipped with a special gym bag. That’s how a collaboration should always be done. Good job CLOT
Small detailing like that go a long way. A simple change of the box by making it look like a book is a detail that you will always remember and it will forever be embedded in your mind. It only benefits CLOT, since every time you think of product detailing, it will go hand in hand with CLOT. Good look on the part of CLOT.