How long will it take before we see another Jordan retro sell out immediately?
Have you noticed that how relatively easy it has been to grab a pair of Jordan retros this year? Over the last four months the only releases that were really difficult to get a hold of were the Air Jordan 1 “Shattered Backboard” (limited release) and the Air Jordan 1 OG “Chicago”, for obvious reasons.
Why is that the case? It could be either of the two following reasons. Overall the retro releases have been subpar and the consumer does not feel like paying $190+ on a pair of sneakers. Or, people are slowly beginning to hop off the Air Jordan bandwagon, which I find very hard to believe.
With only one-third of the calendar year left, and only a handful of Jordan retro releases scheduled to come out, I ask myself:
“When will be the next time that we see another Jordan retro sell out instantly?”
You remember those days where you would wake up super early on a Saturday morning on release day only to get rejected by Nike.com and having them tell you that they’re all out of the retro you desperately needed? Those days appear to be long gone, at least for the time being.
One quick glance out our calendar or Jordan retro release dates and you will notice that only a few of the upcoming general releases have the potential of “crashing” Nike.com (excluding limited releases such as the “OVO” Jordan 10s). I mean take a look at the list and ask yourself if people are really going to be going crazy over any of the following scheduled releases.
– Air Jordan 11 IE Low – Black / True Red
– Air Jordan 9 – Anthracite
– Air Jordan 6 Low – Seahawks
– Air Jordan 14 Low – Laney
– Air Jordan 1 Retro High OG – UNC
– Air Jordan 8 – Three Time’s a Charm
– Air Jordan 7 – Nothing but Net
– Air Jordan 8 – Aqua
– Air Jordan 8 – Black / Chrome
– Air Jordan 11 – 72-10
Aside from the obvious Air Jordan 11 “72-10” that releases in December, how many of those following releases are people going to go crazy about?
Just last night I was talking with my brother regarding this topic, and he also mentioned that this is the first time that he’s not really looking forward to any upcoming Jordan releases with some much time left on the calendar year. I mean just take a look at examples of what’s to come: An Air Jordan 11 Low, in the IE version: The IE version to the majority of people doesn’t have the same “wow” factor as the regular Air Jordan 11 people are used to owning. The Jordan 9 to many is considered Jordan’s “baseball” shoe, you should have no trouble getting a pair. The Air Jordan 6 Low: I’ve yet to meet anyone who genuinely really likes the low version of the 6, and I think you can still purchase Jordan 6 Low models that recently released which have more of an “OG” look to them, so you will be okay if you’re looking to cop this pair as well. The Jordan 14 rarely sells out unless you cover it in red and give it a catchy nickname. The Jordan 1 High in an OG colorway may have a chance to sell out instantly, but we will have to wait and see. The only Jordan 8 I see that has the potential to garner plenty of interest would have to be the “Aqua”, and I don’t see the Jordan 7 “Nothing but Net” selling out instantly since not even the Bordeaux 7 was able to do that.
Although this is only one man’s opinion, could this be a cause for concern for Jordan Brand? They’re so used to seeing the majority of their releases sell out instantly, that I bet this is a weird feeling that they haven’t felt in quite a long time.
When all is said and done, 2015 could very well be a year that Jordan Brand would like to forget. For the most part there were not too many Jordan retros that I went crazy over this year, and you may have encountered that same feeling as well. Depending on who you are and how you view retros, that may or may not be a good thing. Regardless, the releases will keep coming from Jordan Brand. Who knows where they will be one year from know. I’m looking forward to it.
Agree? Disagree? Whatever the case may be, sound off in the comments below and let me know what you think regarding the Jordan retro releases of 2015.