Earlier today, iconic American footwear label, Converse announced the new Converse CONS KA3, the third signature sneaker of professional skateboarder Kenny Anderson.

Designed to meet the performance demands of skateboarders as well as exuding a lifestyle aesthetic suitable for everyday wear, the new Converse CONS KA3 comes in a simplistic two-tone palette of Black and White in premium leather. Equipped with functional features such as CONS traction rubber for optimal board grip, Lunarlon sockliner for cushioning, and a perforated memory foam collar to allow breathability, a gusseted tongue offers perfect stability and comfort.

Retailing for $80, the Converse CONS KA3 sneaker will be available at Converse retailers starting this Friday, January 16. In addition, more variations in leather, canvas and suede in six different colors will also go on sale at a suggested retail price of $70 each.

Furthermore, to coincide with the launch, a short film titled “Threes” features Anderson and celebrates his new signature model with the theme of the number “Three.”

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