Concepts x New Balance 327 Cape

Joined together by a shared Boston heritage, the Concepts x New Balance 327 takes its inspiration from Cape Cod, Massachusetts, an area known for its scenic cranberry bogs. This design/theme of the shoe plays on the beloved cocktail named after the region, the “Cape Codder,” or more widely known as a Vodka Cranberry. Introducing a vibrant update to a timeless classic, the Concepts x New Balance 327 sneaker features a Cranberry colored suede and nylon upper, along with a gradient back-print TPU N logo. Custom co-branding is found on the tongue and insole. The brands opted for a Green molded EVA midsole to signify the lime in the drink and a translucent ice Blue rubber outsole, a first-time treatment for the 327 silhouette. This brand new, full heel-to-toe transparent sole drives Concepts’ contemporary perspective to the otherwise nostalgic silhouette, speaking to the brand’s storytelling at the past and future of sneaker culture.