Not sure if many of you knew this, but it takes a lot of resources to create the packaging that your shoes come with. As a way to help reduce the waste and to be a bit greener, PUMA hooked up with Yves BÃ©har and created the Clever Little Bag.
The CLB is a half bag/half box combination that uses 65% less cardboard than a standard shoe box, has no laminated printing and does not contain tissue paper. In addition, the bag that comes along with it is recyclable and heat wooven.
For the last 21 months we have been thinking about shoeboxes: how to fold them, how to ship them and how to reduce them. In the end, we decided to get rid of them altogether because along the way we discovered a new design solution!.a “clever little bag”.”¨”¨ Why so clever? By providing structure to a cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag. Now happy Puma customers will take home the clever little one instead. Oh, and that little bag is non-woven which means less work and waste (it is stitched with heat), and after accompanying you in your suitcase wherever you may go, our little friend is even recyclable.
With our “clever little bag”, Puma kicks-off the next pivotal phase of its’ sustainability program. The tens of millions of shoes shipped in our bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic. “¨”¨That such a little bag can have such a big impact!you can see why we called it clever.
Maybe we can get the rest of the manufactures to follow suit and really make an impact on the world. What do you think about the Clever Little Bag?