CJ McCollum of the Portland Trailblazers has been in the NBA four years now and all of those years he has been a part of the Nike family. Well that is no more as the rising star has just announced that he has signed a new multi-year endorsement deal to join Chinese sportswear company Li-Ning.
I'm excited to announce my new parternship with the Li-Ning family. With hard work.. Anything is possible pic.twitter.com/6KiVAEPwqB
— CJ McCollum (@CJMcCollum) October 7, 2017
“I think this partnership with Li-Ning will be great,” said McCollum. “Obviously being a Chinese brand, it’ll give me that exposure in the east and expose me to different opportunities, different potential partnerships on the business side in Asia. It’s just something that I’m really looking forward to. Having a teammate, Evan Turner, as a part of the brand, having talked with D Wade these last few months and building a relationship with him, I was able to gain a better understanding of the brand, where they’re heading and how I can be a part of that.”
The specifics of McCollum’s deal with Li-Ning, such as whether he’ll get his own signature sneaker or apparel line, are still to be determined, but what is certain is he’ll be one of the brand’s most visible representatives for the foreseeable future. We can expect McCollum to lace up Li-Ning’s YuShuai 11 and other models this season.