Last week Juan M. hijacked #ChicksonFire, spending all day empowering female sneakerheads while equally satisfying the inevitable social media thirst.  With 5000+ pictures tagged on instagram and a series of webisodes on our YouTube channel, #ChickonFire has evolved into a full online movement.  The term is slowly becoming a staple in the sneaker community – allowing us to carve a lane for the dedicated chicks in the game who are REALLY doin’ it.

Not JUST a chick in kicks, but a chick about her business and grind. A chick on FIRE.

Scroll through the gallery to meet this week’s #ChicksonFire, beginning with @infinitederrian in the “Purple Gradient” Kobe’s.