Never ending disputes with his brother was the turning point of Rudolf Dassler’s life. Removing himself from the company they both endeavored at, Dassler started his own company of shoes. Originally named Ruda in the early years, PUMA was birthed supplying sportswear and athletic footwear. Since its release, the company has transcended into one of the most popular athletic brands. Producing athletic and casual footwear, PUMA is beloved obtaining brand loyal customers.