adidas Ultra Boost 19 Laser Red

adidas designers and product developers worked with thousands of runners from around the world to create the adidas Ultra Boost 19, in what was its most ambitious collaboration project ever. The overwhelming feedback from runners was that running is changing, becoming younger and more democratic. With the emergence of city running clubs and fun runs, running is now a sociable sport rather than just something people do on their own. Runners made it clear they wanted a simpler product with fewer pieces but equally high performance. To reflect that, the original adidas Ultra Boost was deconstructed and reconstructed from 17 pieces to focus on four key components – Optimized BOOST, Torsion Spring, Primeknit 360 and 3D Heel Frame.