South Beach. What started out as a way to celebrate LeBron James’ arrival in Miami has become the most talked about, most desired, most beloved and most hated (often in the same breath) colorway in the history of kicks. Start a conversation about the “South Beach” Nike LeBron 8 and you will get those who believe it was the tipping point in the kicks game where it changed from niche hobby to pop culture phenomenon while others would say it ended the game as most knew it and became more a business where resellers and opportunists thrived. Many will swear by it, many will demonize it, but the one constant is that if we’re all being honest, we all want it, even if it’s just to get a taste of what the fuss is all about.
And with aftermarket prices for the “South Beach” Nike LeBron 8 and its pseudo-sequel, the Nike LeBron 9 Elite “Miami Vice” still going strong, the demand for anything Retro/Filament Green/Pink Flash – even when they’re just concept pieces – is a surefire way to get people talking. So in honor of the “South Beach” hype, which has overtaken the actual sneakers in many ways, we present to you the most illogical conclusion to this cycle, a collection of user-generated Jordan Brand kicks done in the “South Beach” style in NBA 2K13.
With the shoe culture playing a big part in NBA 2K13, Nike and Jordan Brand are allowing fans to play around with the colorways of their kicks more than they have in the past (see: our previous feature on Foamposites in the game). However, not every pair in the game is fully customizable, as only nine flagship Air Jordans actually have the “South Beach” color options. Coincidentally, these are the same shoes that are all seeing Retro drops within the next year. But there are other Jordan Brand gems to be found that can be uh.. “South Beach-ed,” so we take a look at those and some bonus ones at the end of the list.