A few days ago, Sneaker Internet had a mixed reaction to the possibility that Jordan Brand would be jumping into the deep end and releasing a “What The?” edition of the Air Jordan 1. Unlike previous Nike What The shoes like the original Nike SB Dunk Low and the less-than-good-actually-terrible Nike LeBron 12 that borrowed colors, concepts and themes from dozens of pairs, the supposed Air Jordan 1 What The is allegedly a mash-up of the Air Jordan 1 Chicago, Black/Red and Royal colorways. Based on the mock images, the What The 1 has the same kitsch appeal of the Lance Mountain SB 1s and would mostly likely sell out just as fast.
But now a new image has surfaced and this time the What The concept has been brought to the Air Jordan 3. You can already picture Sneaker Internet losing their damn minds.
Like the supposed What The Air Jordan 1, this What The Air Jordan 3 only uses four OG colorways for inspiration: the Air Jordan 3 Black/Cement, the Air Jordan 3 White/Cement, the Air Jordan 3 Fire Red and the Air Jordan 3 True Blue (note: the True Blue is rumored to be returning on Black Friday).
Again, this is just an image that surfaced online and it’s hard to say whether or not these are sample pairs, another mock image or just somebody who just couldn’t wait for April Fool’s Day. We’ll have more on this story as it happens.