Air Jordan 2011
Air Jordan 2011 "Year of the Rabbit"

A flurry of information about the Air Jordan 2011 has surfaced over the last few days, so we wanted to celar everything up and get you the exact details from Nike. The AJ2011 “Year of the Rabbit” will be officially launching on February 1st in China, and will release at select location in Los Angeles on February 20th.

As previously mentioned, the AJ2011, features interchangeable sole to promote a players responsiveness or explosiveness. In addition, the shoes features a new material, Patina leather, which is seen over the majority of the upper. Look for the Air Jordan 2011 “Year of the Rabbit” during All-Star weekend for $180.

Press Release:


The ALL-NEW AIR JORDAN 2011 reinvents the basketball footwear industry with revolutionary technology

In the quest to continue the 26 year tradition started with the AIR JORDAN I, Jordan Brand aspired to once again introduce a product that would change the face of the basketball footwear industry. The AIR JORDAN 2011 is the first performance basketball shoe to feature two interchangeable midsoles for performance customization.

With each AIR JORDAN, Michael Jordan challenges the Brand to create a ground-breaking shoe. With Jordan Brand design legend Tinker Hatfield at the helm, the AIR JORDAN 2011 will once again revolutionize the game of basketball. The AIR JORDAN 2011 was built purely with basketball in mind and features two interchangeable midsoles designed to give players the option of being quicker or more explosive.

For the player that would like to be quicker on court, the blue midsole incorporates heel and forefoot Zoom Air Units that give an extra responsive ride. The red midsole was built for players that would like to be more explosive and infuses a 3/4 length Air Unit and Cushlon midsole for an extra cushioned ride.

In addition, the AIR JORDAN 2011 introduces a new material that has never before been featured on a performance basketball shoe – handcrafted Patina leather. Each AIR JORDAN 2011 shoe is hand burnished, making every pair unique and premium, upon completion.

The AIR JORDAN 2011 YEAR OF THE RABBIT celebrates this year’s Chinese Zodiac, the same sign that Michael Jordan was born under. According to the Chinese zodiac, 2011 is the Year of the Golden Rabbit and is the fourth sign of the zodiac, which consists of 12 animal signs. To celebrate the Chinese New Year, the AIR JORDAN 2011 YEAR OF RABBIT is and outfitted with a special Grey/Red-Gold colorway representing good luck and happiness to all.

The design and innovative technology continues the legacy that has made the AIR JORDAN the best basketball franchise in the world, from its inception 26 years ago.


Two interchangeable midsoles to service two types of athletes on the court and help customize their game.

Performance outershell is a lightweight external structure
– Welded design detail
– Lateral perforation for breathability in a constellation inspired pattern
– Lace loops extend to the strobel
– Lightweight and breathable fit liner
– Internal Locking System which locks down forefoot and heel
– Mesh Booty construction
– Internal collar fit unit

Blue midsole
– Forefoot and heel Zoom Air Units
– Composite woven plate for midfoot support and torsional rigidity
– Perforated peeva sock liner
– Maximum flex
– Soft comfort

Red midsole
– 3/4 length Air Unit for a softer ride
– Cushlon midsole
– Composite woven plate for midfoot support and torsional rigidity
– Ortholite sock liner for extra comfort
– Support control
– Firm comfort


Constellation inspired pattern symbolizing Jordan Brand as a Universal Brand.

Elephant Print traction on outsole

Red and Gold colorway to symbolize good luck and happiness in the New Year.

AIR JORDAN 2011 Launch and Pricing

The AIR JORDAN 2011 YEAR OF THE RABBIT will will be available in China February 1, 2011 in limited quantities for RMB 1599 and at select retailers in Los Angeles February 20, 2011 for $180.