Sprung from the creative minds of Tinker Hatfield and Tom Luedecke, the Air Jordan 2011 was officially revealed today. Using performance customization as their muse, the o-design team created a shoe that stays true to the Jordan brand, while advancing the basketball sneaker space in ways only they could accomplish.
The first thing you will notice about the AJ2011 is the use of a new material/texture on the upper called “patina leather”. The material is layered over the lower half of the upper and stretches from medial to lateral heel. However, it is beneath the surface where the magic with the AJ2011 happens. The team has gone beyond the norm and introduced an interchangeable insole tailored to enhance responsiveness (blue), by incorporating heel and forefoot Zoom Air Units, or explosiveness (red), by incorporating a 3/4 length Air Unit and Cushlon midsole.
Other details include a perforated “23”³ in representation for MJ’s love for motorsports on the left sneaker, the Jumpman logo on the right tongue, elephant print over the translucent outsole, and each pair will be hand burnished, allowing each shoe to be unique in its own right.
“From an art and science standpoint, the Air Jordan 2011 is all about the modularity piece underfoot!being able to choose your ride!” – Tom Luedecke, Jordan Brand Senior Footwear Designer.
Air Jordan 2011
February 19, 2011