This past Friday, December 23rd, we saw, for the third consecutive year, a pair of Air Jordan 11s release right before Christmas. Two years ago it was the Air Jordan 11 Retro ‘Space Jam’, then last year it was the ‘Cool Grey’ version, and this year, we saw the Air Jordan 11 Retro ‘Concord’ make its way back to shelves.
Across the United States, thousands of people lined up at their nearest mall or sneaker store to try and get their hands on a pair, and as tensions rose, over-eager shoppers started rioting and breaking down doors and malls, as well as fighting one another. It was so bad that at some places, shots were even being fired, and people who did purchase the shoes were being robbed on the way home.
The shoes release across the nation, selling for $180 a pair, but are in such high demand that people are going crazy over them. According to estimates, Nike is said to have netted about $1 billion dollars over the release of the shoe.
We must admit that the Air Jordan 11 ‘Concord’ is definitely dope, but at the end of the day, it’s just a shoe, and not worth losing your life over.