New Balance continues to improve their quality of innovation as they’re set to launch NB1. NB1 is the latest iteration of their sneaker customization line. Speaking of custom options, the New Balance 998 has just been added to the select silhouettes that are able to be customized through the NB website. To introduce the New Balance 998 as the newest silhouette that you can customize, New Balance has invited Adrianne Ho (model) and Dapper Lou (designer) as well as Aimee Song and Dan Trepanier to create their very own colorways of the 998. New Balance gave all four of them complete freedom as to what and how they play on designing their very own 998. They were given the option of using mesh, suede and reflective textile, Herringbone textile, nubuck and Horween leather, so it’s safe to say NB is not lacking when it comes to how and what you want to add to your very own 998. The NB1 is set to launch beginning June 8 with the 998. Start brainstorming your ideas and let us know if you plan on creating your very own New Balance 998 in the very near future.

via: New Balance

Author’s Take

Although I don’t own a pair of 998s, perhaps the option of creating my own pair will persuade me to create my very own pair, real soon!


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