adidas customized 111 numbered pairs of the adidas Ultra Boost Louisville customs you see above to celebrate ESPN’s College Game Day setting up at Cardinal Stadium. The 111 numbered pairs were created at the adidas Makers Lab. Why 111 pairs? The 111 represents each of Coach Bobby Petrino’s total wins. Students in attendance were given the opportunity to make custom shirts and GameDay signs at the Adidas x Louisville “Make the Night” event last night, but the most creative students were able to win a pair of the Ultra Boosts. For your chance, follow @adidasFBallUS on Twitter for details.