adidas

If you’re anywhere in the Los Angeles area – preferably close to Fairfax and Beverly – you’ll want to check out the adidas Future Capsule, an art installation featuring a vision of the future through the eyes of 10 artists. Open now until March 13th at the Seventh Letter, it’s an engrossing look that speaks not only to the creativity of the artists, but to adidas as well.

For a brand that automatically screams “retro” the moment you hear it, adidas Originals sure has been forward thinking for the past few years. Whether you want to talk about Kanye West or Pharrell or the myriad of silhouettes like the ZX Flux or the NMD or the Tubular – which was the focus of this exhibit – that are constantly on the tip of sneakerheads’ tongues these days, the three stripes future is pretty bright. And quite honestly, it’s a very welcome future as somebody who has been writing about sneakers for the past several years and will often hit the wall talking about the same 13 shoes all the time. Like the variety of Tubular models on display, I’m all about variety.

In a neat touch, you’ll have a chance to be a part of this Future Capsule as well because you can pick up one of those “my future is _____” boards and write where you see yourself 10 to 20 years down the line. These boards will actually be placed in an actual Future Capsule to be closed for future generations to see. What would you say your future will be like?

The adidas Future Capsule will be on display at the Seventh Letter in Los Angeles until Sunday, March 13th.