Colombia’s soccer team is currently taking care of business at the Copa America tournament. Being that adidas sponsors the team, the Three Stripes are probably feeling pretty good right about now. Right? No.
adidas recently launched an advertisement campaign associated with the tournament made especially for Colombia. Only problem is, adidas forgot how to spell “Colombia”. Their “Columbia” spelling error placed on the ads is even present on the website (have already been corrected). Of course, everyone and anyone took notice and let adidas know they screwed up. Many people are claiming it was more than just a spelling error, but more sheer negligence on adidas’ part. Many Colombians took to social media to let adidas know about their frustration.
adidas, aware of their screw-up, went to work immediately and attempted to fix the sticky situation. They’re currently removing the current ads and replacing them with new ones.
The Three Strips had this to say:
“We value our partnership with the Colombian Football Federation and apologize for our mistake. We removed these graphics and are quickly installing new versions today.”
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