After unveiling the all-new adidas SPEEDFACTORY AM4 a couple of weeks ago, adidas has now given us official images of the London colorway.

Designed with a range of consumer benefits, such as lightweight stability and a far more sustainable product, the AM4 is a further step in what adidas believes will be the future of the industry with SPEEDFACTORY allowing for the creation of state-of-the-art product made for individual needs using athlete data. Each shoe is co-created using athlete data to help shape the design and development process.

Look for the adidas SPEEDFACTORY AM4 to to first release in-store at adidas in London on October 26th, before further launches in Los Angeles (AM4LA), New York (AM4NYC), Tokyo (AM4TKY) and Shanghai (AM4SHA) in 2018.

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