Boost is here. After a successful introduction in the running world and in other sports, adidas’ Boost technology is finally hitting the hardwood in the form of the Crazylight Boost. The shoe was formally introduced to the world on Sunday in Las Vegas at the MGM Arena featuring the man that for all intents and purposes should call the Crazylight Boost his first signature shoe, Damian Lillard.
The 2014 NBA All-Star was in in attendance to talk about the Crazylight Boost but in many ways this was also a introduction by adidas to the world that Lillard is now a cornerstone player for the brand. Not only was Lillard and his Boost player exclusive colorway one of the main attractions of the afternoon, but he was standing side-by-side with none other than Derrick Rose, who was also revealing his signature D Rose 5 Boost shoe as well.
Stay tuned here for more from the event in the coming days including a video interview with Lillard and another player that will be wearing the Crazylight Boost, Jrue Holiday. For now, enjoy this gallery of NBA stars that will be rocking the Crazylight Boost this upcoming season. The shoe will be launching in the US on September 1st for $140.