Adidas Poland has launched a new interactive game on Instagram in order to promote their new Adidas Predator soccer cleat. The company claims that it has created the first game in the form of a picture-matching game.
In order to play the users have to go to the Adidas Polska Instagram profile page in order to find the password of the day. Then they have to click on pictures of the Predator cleats that are posted on the account, which are linked to tagged profiles. Hidden within these other accounts are pieces of the four-part password combination. The first person to like the fours parts in the correct order each day wins a pair of the shoes, which retail for about $200. The next 10 runners up will receive Adidas soccer balls. The game started on August 25th and will run through September 3rd.
In addition to Adidas’ attempt to push out their new cleat, this is also an effort to reach out to it’s young customers, which we all know are very VERY active on social media.
What do you think about this social media game created by Adidas, is too much or just right? Voice your opinions down below and let us know what you think.
via: Ad Week