More innovative designs from the German sportswear company are unveiled, as adidas Originals introduces XENO – a light responsive technology implemented across three of adidas’ flagship silhouettes.
Inspired by the Xenopeltis snake found in Southeast Asia, recognized for its highly iridescent scales, that same visual element has been applied to the ZX Flux, Superstar and Metro Attitude. Sporting a tonal Black snakeskin material for its base, the models are completely transformed when exposed to light, emitting bright colors that span the rainbow spectrum, which also changes as the angle of light shifts.
One-of-a-kind, look for the XENO rendition of the ZX Flux, Superstar and Metro Attitude at select adidas retailers in the U.S. for $120, $110 and $140 respectively, starting February 13. A global release will be announced later this year.