Kicking off the 45th anniversary of the iconic Superstar silhouette, adidas teams with Brazilian sneaker community SneakerBR to add a different flavor in commemoration of the celebration. SneakerBR x adidas very limited collab features a copy of the SneakerBR magazine, sixteen colored laces and SneakerBR branded laces, Superstar: the book, stickers and of course the adidas Original Superstar. This cultural collab was handed out to family, friends, and the many adidas fans across South America. Our South American adidas lovers can learn more about the Brazilian sneaker community. What do you think about the collab and how adidas celebrated the 45th Anniversary of the Superstar?

Source: SneakerBR


Author’s Take

I think it’s dope that Adidas is kicking off the 45th Anniversary with this collab. I love that Adidas keeps it original and simple. On the other hand, Adidas always gives you just a little bit more. Adding the SneakerBR magazine, sixteen additional laces, and Superstar: the book they add a simple yet genius twist on other anniversary drops. Although this is in celebration of the adidas Original Superstar, introducing smaller companies is a great way to give back to those who are supportive and I think it’s amazing what Adidas did for SneakerBR. That’s respect.

 

 

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