adidas Originals Collective by Foot Action (4)

adidas Originals and Footaction are taking over NBA All-Star weekend in Houston, TX with full force.  To enhance the adidas Originals shopping experience, the two have created this new one-of-a-kind retail experience – the adidas Collective.

”adidas Originals Collective is a new retail experience that will live within Footaction doors, a unique concept for both brands,” said Simon Atkins, Head of Sport Style Division at adidas Region North America. “adidas Originals Collective will give us a place to test new products and concepts that will come to life in the best possible way.”

One of the greatest things about the adidas Originals Collective is the personalization aspect.  Customers are not only able to purchase exclusive adidas product, but have the ability to customize their socks, shoe laces and even shoe jewelry.  An interactive digital lookbook revolutionizes the shopping experience, with live music and art present as well.

The first adidas Originals Collective by Footaction is launching this weekend at the Willowbrook mall in Houston, TX,  with locations popping up soon in Baltimore and Atlanta.  What do you think?