We’ve all heard the saying “Speed kills.” Well adidas has created a Performance Tracking Footwear Device that actually allows you to track your speed. Seen here is the miCoach SPEED_CELL, a device that was created to fit comfortable in the outsole cavity of certain adidas models (that are compatible). It is designed to monitor evaluate, and increase performance. It does so by measuring certain key metrics, and can even store up to seven hours of an athlete’s metrics and wirelessly transmits the on-field performance data to their smartphone, tablet, PC or MAC. Beginning December 1st, the miCoach SPEED_CELL will be available for smartphone, tablet, PC, and MAC for the price of $69.99 at select adidas retailers including Shop adidas.

Press Release:

“The miCoach SPEED_CELL is designed to monitor, evaluate and increase performance of athletes across multiple sports including soccer, football, basketball, tennis and running. The miCoach SPEED_CELL sits inside a specially designed cavity in the outsole of adidas footwear to work seamlessly with the athlete’s equipment.

With the miCoach SPEED_CELL, athletes of every level will be able to track their unique stats including average speed, maximum speed, number of sprints, distance at high intensity levels, steps and stride during play. The on-board memory then stores seven hours of an athlete’s metrics and wirelessly transmits the on-field performance data to their smartphone, tablet, PC or MAC.”