The ClimaCool design helps reduce foot temperature up to 20% and in shoe moisture by 50%
Running has quickly become the largest segment in the footwear industry and adidas is right on time with the launch of the new ClimaCool Seduction. Redesigned to provide a better ride, the new Seduction features ventilation channels across the midsole and outsole that help evaporate sweat and enhance the shoe’s breathability. According to the Director of Running for Adidas America, “Seventy-five percent of the body’s energy is used to keep from overheating, so the ClimaCool Seduction is designed to keep your feet cool by providing as much ventilation as possible.”
Set to launch in early April, the ClimaCool Seduction will release in 10 colorways at Foot Locker, Finish Line, Champs, and adidas.com for $100.00.