adidas Is Changing The Game With Their New Futurecraft 3D Technology

adidas continues to innovate in the running department like no one else can. Their latest creation? Futurecraft 3D technology.

What exactly is that? Futurecraft 3D is a unique 3D-printed running shoe midsole that can be tailored to the cushioning needs of an individual’s foot. This new groundbreaking invention from adidas will provide each person with their personalized shoe to support their individual needs to enable athletes to perform at their best. adidas hopes for a person to be able to one day walk into an adidas store, run briefly on a treadmill and instantly get a 3-D printed running shoe to meet their specific needs. The process will work by creating a flexible, fully breathable carbon copy of the athlete’s own footprint and matching exact contours and pressure points that it will set the athlete up for the best running experience.

What are your thoughts on adidas’ new game-changing creation? To learn more about adidas Futurecraft click here.

via: adidas