adidas has been looking for ways to connect to the every-day athlete that doesn’t appear on television or popular magazines. Well their new campaign is definitely a step in the right direction to accomplish that task. adidas has ditched “elite athletes” and has turned to the every day runner for their latest campaign. adidas has released a new video that shows women running around London and the joy it brings to them. While they may never be as fast as elite athletes they can still strive to be the best that they can be.
As part of the campaign, adidas has been encouraging runners to tweet pictures of themselves wearing their Boost Trainers and revealing where their run has taken them with the hashtag #fromwhereirun. Adidas brand director Nick Craggs said: ‘We know that women are running in greater numbers than ever before and we wanted to create something that speaks uniquely to them. “The project was completed at every stage by London-based women who run the streets for their own individual reasons; united by a mutual love of running and the city they choose to do it in.”