adidas has just unveiled the evolved AlphaBOUNCE Beyond in new colorways, a silhouette built to enable athletes to break beyond their potential and experience limitless performance. Fusing progressive design, leading functionality and aesthetics, the silhouette is designed for athletes who dominate the game and use running as a training tool to become the best on the field.

To celebrate this and challenge the athlete to incorporate more running into their training to gain a competitive edge, adidas Running has created the ‘Run The Game’ campaign. The second phase of the star-studded launch features adidas’ most elite athletes including Real Madrid soccer player Gareth Bale, tennis world number 1 and 2018 Australian Open champion Caroline Wozniacki, three-time US All-Star team basketball player Damian Lillard, Houston Rockets basketballer James Harden and All Blacks fly-half Beauden Barrett.

The adidas AlphaBOUNCE Beyond is available in two new colorways for men (Grey, Carbon, Solid Grey) and women (Ecru Tint, Ash Pearl) for $120 starting March 29 on adidas.com and April 5 in select retailers.

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