The second generation of the adidas AlphaBounce is revealed in this latest campaign, as the silhouette is defined by the incorporation of Aramis inspired print technology.
The :60 film (featured below) — including NFL cornerback Marcus Peters, MLB shortstop Carlos Correa, NBA forward Justise Winslow and WNBA guard Moriah Jefferson — highlights the hard work necessary outside of the game to dominate their sport, while showcasing the next variation of the alphabounce.
“Running” by Gil Scott-Heron, a cultural icon of individuality and disruption, mixes old with new and provides a fresh take on the sport in the campaign’s film.
The next generation silhouette brings forth the popular print that debuted the franchise in 2016 and first major technical update with engineered mesh. The once high contrast Aramis inspired print is now muted and tonal to adapt to any style.
Rendered in clear grey and core black for men and women, you can find both pairs at select adidas retailers now for $110. Additionally, a navy-colored pair will debut in mid-March.
Enjoy the campaign below!