A Kind Of Guise x adidas Consortium Ultra Boost
For their Ultra Boost collaboration, Munich-based brand A Kind of Guise teamed up with the adidas Consortium team and created the fictitious ‘AKOG Athletic Club’. Imagining the perfect holiday experience as a blend of gentle laps around the track, a spot of sightseeing and long lounging by the pool, the ‘club’ offers its guests the finest companions in the form of a new Ultra Boost style and accompanying towel. Their Ultra Boost boasts a chalk white Primeknit upper with a raised, rippling wave effect and an uncaged construction with wide, wraparound tonal lacing to emphasize the subtle yet distinctive textures. The Boost cushioning is cloaked in a multi-coloured, marble-effect outsole that lends just enough color to catch the eye of fellow holiday-makers. Offsetting the refined stylings of the AKOG Ultra Boost is a bold, premium velour towel, playfully adorned with the bright yellow slogan: ‘No Worries We’ve Done This Before’. A mantra worthy of those who are equally at home pounding the poolside pavement or relaxing under the sun.
