This past weekend, the new iPhone 5S and 5c debuted to much fanfare in the community. What community you might ask? Well, this is not just your Kicks on Fire community (which is 3 million strong and pretty awesome, by the way) or the sneakerhead community as a whole. Nope, I’m talking about the world as a community who lose their collective minds whenever Apple drops a new
minimal update product. And when launch day arrives, the world watches as people ditch work and other responsibilities to camp out for the chance to buy one of these devices.
Recently, we lamented the coverage of these launches on our Twitter account and how they are beloved in the mainstream media. Usually it’s the typical fluff piece where a newscaster is sent to survey the crowd at the popular Apple stores where everybody is smiling and having a good time. This is a far cry from the crap that sneakerheads have to deal with when we get play on the news. Usually when sneaker camp outs get mentioned, it’s usually with words like “violence” or “deadly” or “for profit”.
It is an unfortunate stereotype that sneakerheads have had to deal with through the years and while we as a community sometimes don’t do ourselves any favors by acting like idiots when a pair of Jordans drop, we are not all villains or clowns like we often get portrayed as by your peppy newscasters who couldn’t get a real job at CNN. If anything, we’re closer to those Apple cultists (I’d say Android fans too, but come on) that everybody seems to love and champion. So with that in mind, here are 10 misconceptions mainstream media have about people that line up for iPhones and sneakers.