unique visitors counter

APL

APL Concept 2 for $2505

APL Concept 2 for $2505

April 17, 2012

Before you start to rant in the comments about how you would never spend $2505 for a pair of shoes, lets talk about the specifics. Today, APL announced a pop-up shop in the swanky town of Beverly Hills. The merchandise on hand was genuine gator skin version of the APL Concept 2. In case you [...]

Athletic Propulsion Labs Concept 2 - Black / Grey

Athletic Propulsion Labs Concept 2 – Black / Grey

February 23, 2012

Back in January we previewed the white / black colorway in the Athletic Propulsion Labs Concept 2, and today we’re seeing another colorway in the shoe. In case you forgot, the original APL flagship shoe was banned by the NBA because the league felt that it gave players an unfair advantage. Here we seen an [...]

Athletic Propulsion Labs Concept 2

Athletic Propulsion Labs Concept 2 Now Available

January 4, 2012

Athletic Propulsion Labs continues to build on the success of the Concept 1 and today launched their second signature silhouette, the Concept 2. Like the original, the Concept 2 features APL’s  Load ‘N Launch technology which is said to increase your vertical leap. Whether the tech works of not if up for debate, but being [...]

APL BANiversary Event: Today Only

APL BANiversary Event: Today Only

October 19, 2011

In “celebration” of being banned by the NBA, Athletic Propulsion Labs is holding a one day only sale on every shoe on their site. If you recall, APL was banned from the NBA on October 19, 2010 and marked the first time in the 64-year history of the NBA that a shoe was banned for [...]

APL Concours

APL Concours Available Now

May 18, 2011

If the style of the Concept 1 from Athletic Propulsion Labs was stopping you from adding a little extra to your bounce, they may have just shut that argument down with the release of the APL Concours. The Concours is a stylized version of the Concept 1, combining luxury and performance. High quality black leather is used on the [...]

APL Concours

APL Concours

May 10, 2011

Earlier this month we gave you a preview of the new APL Concour, and today we bring you the full view. Priced at $195, the new model from Athleetic Propulsion Labs features the same technology found in the APL Concept 1. The model looks to mimic the luxury sneaker market and features suede and leather [...]