For years, the phenomenon of Air Jordan shoes and their release dates was an unexplainable force in psychology. It was unexplainable as to why people would pay up to three times as much to have their pair a couple of days earlier. Millions of pairs would fly off the shelves within days of release. Pro- balers and even famous rappers (Jay- Z) needed their fix. They would demand that the shoes be there waiting for them, and when they weren’t, all hell would break loose. But can you blame them. Have you ever seen a shoe as beautiful? I think not! Thousands would stand on line to get their hands on a pair of these, only to see them hanging from street lines lines days later.