Michael Jordan was recently in the headlines as he filed a lawsuit against a small company for using his image in their commercials, and now we’re seeing his name surface again as this time he has filed a lawsuit in China against Qiaodan (pronounced cheow-DEN) Sports, for what Jordan describes as an illegal use of his name in Qiaodan products and marketing materials.
From the Wall Street Journal:
Qiaodan Sports, based in the coastal province of Fujian, sells athlete-branded basketball shoes and jerseys in its 5,715 retail outlets in China and is preparing to raise 1.1 billion yuan ($175 million) in a public listing in Shanghai. The company posted profit of 341.5 million yuan on 1.7 billion yuan in revenue for last year’s first half.
Qiaodan Sports said it has the exclusive right to the Qiaodan trademark and is operating “in accordance with Chinese laws.” A Qiaodan Sports spokesman declined further comment Thursday.
“I feel the need to protect my name, my identity, and the Chinese consumers,” Mr. Jordan said in a video on a website devoted to his claims. “It’s about principle—protecting my identity and my name,” he said. Any damage award would be invested in promoting basketball in China, he said.
What are your thoughts on the issue?
"Any damage award would be invested in promoting basketball in China, he said"Wow, sounds like such a great guy... Until you realize that 3 people (as far as I know) were killed over the Cool Grey 11's because he didn't demand that they become more available.
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