Today in New Jersey, Jordan Brand held an event to launch the Air Jordan 2012. Billed as “One Shoe, Three Flights”, the Air Jordan 2012 takes a modular approach to design by allowing players to rock three different insoles in two different ways. Based on the game play of the three signature Jordan Brand Athletes, Carmelo Anthony, Dwyane Wade, and Chris Paul, you will be able to “choose your flight”, whether it be to Fly Through, Fly Over, or Fly Around.
Jordan Brand has always billed the Air Jordan line as a premium sneaker. Inclusive of this billing, the designers, in this case Tom Luedecke and Tinker Hatfield, took the approach of ”Jumptown” (Portland’s jazz center in the ’30s) and their audacious style. This design insight led to the shoe’s distinctive wingtip styled upper.
Pricing for the Air Jordan 2012 Deluxe is set at $223, and launches tomorrow, February 8 in two colorways, Wolf Grey/Black – Silver Ice – White and University Blue/White-Dark Steel Grey. Both of these pack will include 2 booties and 3 insoles.
Air Jordan 2012
University Blue/White-Dark Steel Grey
Wolf Grey/Black-Silver Ice-White
484654-400
February 8, 2012
$223
I'll wait to pick these up at Ross or Marshalls. Kids and Parents can't rock the price tag. Do they think all people that were sneaker are Ballers? Don't these idiots know we're in a recession!
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