Video: Zoom Kobe VII “Adaptation” Commercial

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The Nike Kobe VII System Supreme takes performance sneakers to the next level. The system allows players to transform the ride, comfort, and responsiveness of the shoe to their style of play, thus effecting the player’s game. In the first commercial for the Kobe 7, we see Mr. Bryant himself go from “Attack” to “Fast” and back again. Finally, we here the ominous voice of Kobe proclaim, “It’s all about being able to adapt.” Enjoy