We’ve seen players rock Under Armour gear on the NBA hardwood, but there were some limitations as to what Under Armour could do with its endorsements. For example, the UA was not allowed to use NBA uniforms in its ad campaigns. Recently, the two established multiyear deal, which we’re sure UA is happy about, as it allows them to further promote their growing list of signature players, which right now includes Brandon Jennings, Kemba Walker, Derrick Williams and Greivis Vasquez.
“Partnering with the NBA allows us to showcase our innovative basketball footwear and roster of young, talented players through a platform that represents the pinnacle of the sport,” said Matt Mirchin, Senior Vice President, Global Sports Marketing, at Under Armour. “We share a passion with the NBA to help young basketball players get better, and our joint court refurbishment program will create more access to functional basketball courts where the next generation can hone their skills.”
Stay tuned in for more news about Under Armour Basketball.
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- NBA and Under Armour Establish Multiyear Partnership
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- NBA and Under Armour Establish Multiyear Partnership
