adidas announced today that as of 2012 they will be the official sponsor of the McDonald’s All American Games. Returning to Chicago, the McDonald’s All American Games is the premier showcase for the top high school basketball talent in the country, and annually selects 24 boys and 24 girls from a pool of more than 1,500 nominees nationwide to compete in the annual event. Look for the next game at Chicago’s United Center on March 28, 2012.
Press Release:
McDonald’s announced today that they have reached an agreement with adidas as the new official footwear, uniform and apparel provider for the 2012 McDonald’s All American High School Basketball Games that will be played at Chicago’s United Center on March 28, 2012. With the new partnership, adidas promises to bring a new look at the best basketball performance innovation to the prestigious games.
“adidas has a well-deserved global reputation for delivering innovative, stylish, performance-based footwear and apparel,” said Douglas Freeland, director of the McDonald’s All American Games. “Teaming up with adidas further elevates, and cements, the McDonald’s All American Games as ‘best-in-class.’”
The premier showcase for the top high school basketball talent in the country, the McDonald’s All American Games annually select 24 boys and 24 girls from a poll of more than 1,500 nominees nationwide to compete in the event. Former participants in adidas grassroots programs and the McDonald’s All American Games include Derrick Rose, Dwight Howard, Josh Smith and Candace Parker.
“The best young players in the country compete at the McDonald’s All American Games and we’re excited to partner with the most elite high school basketball showcase in the country,” said Lawrence Norman, adidas Vice President of Global Basketball. “Our latest on-court uniform innovations and industry changing lightweight footwear are a perfect fit for this prestigious high school basketball event.”
The 35th annual Boys Game will be broadcast live on ESPN at 8:30 p.m. CT, and the 11th annual Girls Game will air live on ESPNU at 6 p.m. CT. Ticket information for the 2012 McDonald’s All American Games will be available in January 2012, and will be shared on www.mcdaag.com, @McDonalds and Facebook.com/McDonalds. Proceeds from the McDonald’s All American Games benefit Ronald McDonald House Charities®.
Look for images of the footwear and apparel to hit as we get closer to the date.
