Last night in NYC, Jordan Brand and Carmelo Anthony completed the launch of the Melo M8 in a major way. At the event, Jordan Brand unveiled an 85-foot 3D projection giving guests a visual of Carmelo Anthony bursting through the Hudson River in the new Jordan MELO M8 putting his explosive moves on display for everyone to see. With each move or dribble, water burst up from the river, giving NYC an incredible view of whats to come from their new player.
Hosted by Hot 97 radio personalities Angie Martinez and DJ Enuff, those in attendance were also treated to a special surprise musical performance by one of NYC’s legendary MC’s, NAS. In addition to NAS, fellow Jordan Brand athlete, Chris Paul, showed up and spent some time talking to fans. If you are still in NYC, you can still get a taste of the Melo launch over by visiting the Flight Lab 159 installation.
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- Jordan Brand Melo M8 Launch Event
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- Jordan Brand Melo M8 Launch Event
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- Jordan Brand Melo M8 Launch Event
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- Jordan Brand Melo M8 Launch Event
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- Jordan Brand Melo M8 Launch Event
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- Jordan Brand Melo M8 Launch Event
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- Jordan Brand Melo M8 Launch Event
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- Jordan Brand Melo M8 Launch Event
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- Jordan Brand Melo M8 Launch Event
Photo Credit: Brian Ach (AP Images for Jordan Brand)
