Video: The Story Behind the Nike Mag 2011

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While we have all heard the story of the 2011 Nike Mag in bits in pieces, but Nike has been kind enough to put together a video that gives the backstory from the first phone call to Nike. In the video, we hear from Back to the Future II Executive Producer Frank Marshall, Nike Global Director of Entertainment Marketing Pam McConnell, Nike VP of Design and Innovation Tinker Hatfield, and Nike President and CEO Mark Parker. Each gives us their unique perspective on the creation of the shoe and how exciting it was to work on such a forward thinking project. Enjoy!