Video: Swizz Beatz x Reebok “Reethym Of Lite”

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Yesterday marked the official launch of the Swizz Beatz x Reebok “Reethym Of Lite” campaign. The campaign’s focus is too highlight the new Reebok Lite footwear and apparel collection – iconic Reebok styles with cutting-edge technology. As we discovered in our  interview with Swizz Beatz, he is heavily invested in the resurgence of Reebok and has big plans to bring “Reebok Back”. Today we get our first glimpse of the new commercial from Reebok and Swizz Beatz that highlights the brands global ambitions as well as gives us a look at a few of the classic sneakers in the time line, including the feather blue Kamikaze IIIs.