Accompanied by the song “Civilization” by French electronic band Justice, adidas give us a look at what it takes to “Go All In”. Appearance from the adidas roster include Derrick Rose, hip-hop artist B.o.B., pop-icon Katy Perry, soccer stars David Beckham and Lionel Messi, Notre Dame football and skateboarders Silas Baxter-Neal, Lem Villemin and Jake Donnelly.
The purpose of the spots is to highlight the passion athletes, musicians and artists put into their “game” and takes a gritty, authentic look into the visceral nature of raw passion. “Heart over head. Inclusion over ego. United by passion, we go all in. Go all in.” Do you?
