There is no doubt that the Air Jordan sneaker line is a huge cash cow for Nike. Why else would they continue to release slightly different “Retro” models. Over the weekend, the Washington Post took featured an article about the Air Jordan sneaker craze and its relation to Nike’s bottom line.
The article does not focus on Jordan brand alone, but considering that brand is now a $1 billion-a-year franchise that operates separate from all other Nike products, that fans of Air Jordan will set out at midnight to cop a pair, and that they usually sell out on the fist day, you can see where this is going.
Another important point brought up in the article is the collectible market vs the regular shoe market. Though we make a big deal about our favorite sneakers, they only account for less than 1 percent of the total for athletic footwear sales.
To read the full collectible sneaker article, click here.
For a look at the Nike revenue/Air Jordan Signature timeline, click here.
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- The Washington Post: The Jordan Brand Effect
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- The Washington Post: The Jordan Brand Effect
Source: Born Tuesday
