DC expands its partnership with New York’s stylish lower east side hotel, the Hotel On Rivington this season not only lacing the staff in a limited edition version of the DC LIFE Cadet Chukka but also dressing the staff in the a crisp black sweater, the Subway 2.
The Cadet Chukka, a new model for Fall 2010, has been customized with a laser etch of “HOTEL ON RIVINGTON” on the outsole, a design treatment that pays homage to the iconic side-wall bold DCSHOECOUSA lettering on the classic DC LYNX skate model that originally launched just over a decade ago now. Other premium details include full grain leather (eyerow with hidden lace option, collar and heel) and silky suede under-lays, and the DC Trademarked “pill” pattern etched leather on the toe down.
Produced exclusively for the hotel, this is the 6th time DC has worked with staff to provide them kicks from the DC LIFE Collection. Past sneakers include the DC LIFE Sector 7, Dress Sneaker, Admiral, Admiral Sport, and the Ensign. This is the first time that DC has dressed the staff in apparel.
A luxury boutique hotel, the Hotel on Rivington collaborates with international cutting-edge designers to celebrate creative energy and create a venue from which the world can experience all of downtown Manhattan. The DC LIFE Cadet Chukka and Subway 2 sweater for Hotel on Rivington compliments the staff’s Ted Baker London shirts, Cohesive jackets and jeans by Earnest Sewn.
